fbpx

Front of House Recruitment for Visitor Attractions: How to Find the Best Guest Service Talent

14 Oct 2024 / Artisan People

In 2024, the UK’s visitor attractions were expected to contribute £32.5 billion in spend from 38.7 million inbound tourists. As a billion pound industry, tourism contributes greatly to the country’s economy with visitor attractions playing a significant role. In order to run a successful visitor attraction, front of house recruitment is essential. Here we discuss how to find the best talent to contribute to a memorable experience for your visitors.

What is Front of House?

Front of house is the part of a hospitality business or visitor attraction where guests see and interact with staff. The front of house is responsible for making a fantastic first impression, managing the visitor experience and ensuring that guests find their way through the space. At visitor attractions like theme parks, zoos, stadiums or botanical gardens, your front of house staff will welcome visitors, sell tickets and ensure smooth operations.

Challenges of Hiring Front of House Staff in Visitor Attractions

When it comes to front of house recruitment, the seasonal nature of the industry can pose challenges. This leads to high turnover rates and the need for constant recruitment. Finding staff with the necessary skills like excellent communication and visitor experience capabilities can also be difficult as well as finding people who align with your attraction’s values.

To overcome these challenges, using an agency that specialises in front of house recruitment can work wonders. We have access to a wider talent pool and extensive networks that can connect your attraction with qualified candidates. At Artisan People, our specialised expertise enables us to understand the requirements of the industry and identify candidates that are ideally suited. Our agency can streamline the recruitment process, saving you time and resources and guarantee that you end up with quality candidates.

How Our Recruitment Agency Can Help You Find Top Front of House Talent

Targeted Talent Sourcing

As a front of house recruitment agency, we understand the unique requirements and skills needed for front-of-house roles in the tourism industry. We have access to a wide network of potential candidates, including both active and passive job seekers.

Pre-Screening and Candidate Assessment

We conduct thorough initial screenings to ensure candidates meet the basic requirements and qualifications. And we may use assessments to evaluate candidates’ communication skills, guest service abilities, and other relevant competencies. Our agency conducts behavioural interviews to assess candidates’ past experiences and how they might handle specific situations in a front-of-house role.

Cultural Fit Assessment

We work closely with attractions to understand your unique culture, values, and expectations. We also seek candidates who align with the attraction’s brand and can contribute positively to the overall guest experience.

Ongoing Support

Artisan People provides ongoing support to both your attraction and the new hire, ensuring a successful transition. We will collect feedback from both parties to assess the effectiveness of the placement and identify any areas for improvement.

Qualities to Look for in Front of House Staff

Visitor attractions have unique staffing needs, requiring a blend of skills and personality traits. Frontline roles like ride operators, ticket kiosk workers and gift shop retail staff should be enthusiastic, energetic and positive. These front of house roles require people that are excited about creating unforgettable visitor experiences. Here are some of the qualities we look for at Artisan People:

Visitor Experience Superstars

The ability to connect with guests on a personal level and understand their needs is highly beneficial for front of house staff. A friendly and enthusiastic demeanour that contributes to a welcoming atmosphere for your visitor attraction will create an excellent first impression.

Strong Communication Skills

Front of house staff will need to communicate clearly and effectively, both verbally and in writing. The skill of attentively listening to guests and understanding their requests is also necessary. Since visitor attractions are hotspots for tourists from around the world, we look for cultural sensitivity and appreciation of different cultures and backgrounds.

Teamwork and Collaboration

You want your staff to work well with others and contribute to a positive team environment and collaborate when necessary.

Professionalism and Appearance

We look for those who will have a neat and well-groomed appearance that reflects your attraction’s standards and will adhere to proper etiquette and manners when interacting with guests.

Resilience and Adaptability

The ability to remain calm and composed under pressure is important, especially in visitor facing positions. We look for candidates who are willing to adapt to changing situations and work effectively in a fast-paced environment.

Why Choose Artisan People for Front of House Recruitment?

At Artisan People, we understand that your visitor attraction’s success hinges on the quality of your front of house staff. So we specialise in providing tailored front of house recruitment solutions that take the pressure off your team and deliver top-tier candidates. And that’s why our clients love us!

We have specialist teams working across various sectors including Museums and Galleries, Events Stewarding and Visitor Attractions. With our extensive industry knowledge, we are able to find the perfect temporary or permanent front of house staff for your attraction as quickly as possible. We’re also aware of the specific requirements of certain roles, i.e. the need for SIA certification for security roles.

We recruit for visitor attractions in London and beyond, with a focus on Liverpool and Edinburgh. Our recruiters already have knowledge of the visitor attraction industry and thriving tourism sectors in these cities, and they work hard to recruit top talent that will make a difference to your front of house.

Find out more about our visitors attraction recruitment solutions.

WE WOULD LOVE TO HEAR FROM YOU! Contact us

We use cookies to ensure that we give you the best experience on our website.