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CRM Manager

Permanent

London

£40k-£50k

This is an exceptional opportunity to work with a world renowned skincare brand loved by celebrities and consumers alike. Our client is looking for a strategic and commercially driven CRM Manager to support their growing global business.

Could this be you?

You will be a creative and inquisitive individual, who is passionate about transforming weekly newsletters into complex CRM lifecycle programmes (e.g. welcome, cross-sell, win back campaigns), and thrive on improving both engagement and revenue across all CRM activity.

You are an agile team player, and love collaborating with cross-departments to enhance and scale a connected customer experience across channels, which results in growing a customer base, increasing and expanding their brand loyalty. You take pride in being a key ambassadors for the digital experience omnichannel initiatives and strategy internally and externally.

The role

Reporting to the Chief Digital Officer, your duties will include:

  • Devising, implementing and managing customer and data led CRM and automation programmes to deliver customer retention and frequency
  • Management and optimisation of customer lifecycle – including prospecting, nurturing, conversion and up-sell strategy
  • Structuring of complex retention, re-engagement campaigns and data/audience segmentation
  • Partnering with Performance Marketing streams such as FB ads to leverage your knowledge of our customer segments and theirs, to extend and make the digital journey cohesive
  • Owning, monitoring and improving performance of all CRM communications
  • Sharing with senior stakeholders weekly and ad hoc reports that prove or suggest the effectiveness of the campaign and strategy
  • Exploring and evaluating new tools and partners that help with CRM
  • Thorough testing before rolling out any new site changes e.g. to enhance the customer experience
  • Familiarising with all current marketing initiatives, customer acquisition and retention programmes via key marketing channels
  • Researching and analysing local market and competitors
  • Keeping up with the latest email and SMS marketing trends and regulations

How you’ll dazzle us

You’ll have a Batchelor’s Degree and over 5 years’ experience using automation CRM products which includes both technical and e-commerce expertise gained working hands-on with campaign setups, email communications, customer journeys, dynamic functionality and digital marketing analytics.

In addition, you will have worked in a similar fast paced, high pressure environment and display a strong attention to detail and excellent problem solving skills.

Experience with Zendesk, Shopify Plus and Klaviyo would be an advantage.

What happens next

If you believe you could be the CRM Manager we’re looking for, apply now for this role by completing the form below and we’ll be in touch.

Apply Now

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    Specialist Recruiter

    Patrick Jamieson

    Patrick Jamieson

    Senior Beauty & Retail Permanent Recruitment

    Email Patrick

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